MUL introduced a new model called Swift, which created a stir in the Indian automobile industry. Some time back, before Hyundai, Honda and others created a market here, Maruti was virtually enjoying a monopoly. Even after lots of models introduced by various competitors, Maruti 800 is still the first car for most of the Indians. Its unbeatable in the low segment. In the small cars, Maruti innovated the tall boy design with Vagon-R. Inspired by the design Hyundai created Santro. Unfortunately for Maruti, Santro was introduced in Indian market well before Vagon-R and Maruti being a late comer here, couldn’t overcome the first movers advantage. Now Maruti is taking no chance. Its introducing Swift, before Volkswagen and Audi are about to introduce similar models. Of course, Audi’s model will be priced in a higher segment and it will not be a direct competition, Volkswagen’s model surely will be.
The features are quite advanced. The braking system is found only in the premium segment cars like Accent & Octavia, the automatic climate conditioning system is found only in Merc’s S class!!! Swift is offered in 2 different models and lowest one costs 3.87 lakhs. Still it comes with a factory-fitted AC & audio system. The higher end model Zxi, has lot more features and is priced only at 4.5 Lakhs. The pricing statergy of ‘less-than-4-lakhs’, sounds like the price of Bata shoe, but for an average Indian mind, it works🙂
The design is quite unique and stylish. Esp. the back of the car. Despite the small design, it offers a good leg room and a decent boot space. Apart from the Maruti-red & traditional Black, it offered in 6 other colors and I’m sure that not only the old ones but the youngsters also will have options for their fav. color.
I’m sure this will eat out Maruti’s own Zen, 800 & Alto’s share, but the good is its def. going to take a big share from Santro. Let see how the Indian market welcomes it.